With the current rate of advancement in technology, speed is everything. What made you switch your old phone for a new one? Speed. How is your new car better than your last one? Speed. So, what could be a factor in making your customer choose your competitor’s website over yours? Yes, that’s right. Speed!
According to a survey by Deloitte, 10% of customers blame slow downloads for not buying a product. 70% of customers admit that the speed of a website impacts their willingness to buy from an online retailer.
In fact, it was observed that an improvement in the speed of mobile sites increased retail conversions by 8.4%, and the value of orders increased 9.2% on average.
So, how do you make sure that you don’t lose your customers to faster SaaS websites? By implementing a good caching system.
What is caching and how does it work?
It can take several seconds for a page on your website to load. This is due to the number of actions involved in the process. The customer’s web browser sends a request to the web host, which retrieves the necessary data from its database. This data is then sent back to the web host and passed on to your customer’s web browser.
Now, if your customer asks for the same information again, the whole process is repeated all over again in order to retrieve that data. However, if a caching system is implemented, the most frequent inquiries of the customer are stored in a ‘cache memory’, enabling the page to load faster.
Caching can be done on both the client-side and server-side. However, configuring a caching system usually needs some level of technical expertise and is a time-consuming process.
But that’s not the case with WP Rocket!
WP Rocket is a quick and easy way to speed up your website. All you have to do is install the WP Rocket plugin on your WordPress site and you’re good to go.
When you activate WP rocket, it automatically applies page caching and browser caching for mobile as well desktop. Your frequently accessed resources like images, JS, CSS are stored in the local memory of the device used to navigate. It even preloads the cache every time some change is made on the website, so your visitors can enjoy the faster, cached content of the website right away.
It detects and supports various third-party plugins, hosting environments, and themes. GZIP compression is enabled to reduce the size of your web pages, so your visitors load lower-sized files.
The features of WP Rocket also include cross-origin support with respect to web fonts and a combination of third-party and inline scripts. What’s more? WP Rocket is compatible with the most popular themes and plugins. eCommerce plugins like WooCommerce Cart can now run smoothly!
Start using WP-Rocket on your SaaS business’s WordPress website to achieve ultra-fast loading time. Get better, faster, and stronger in three minutes with WP-Rocket!
Want to learn how to implement WP-Rocket?